How Pi Works
Planet illogica's mission is to enable all creative individuals, brands and organizations with a community and better tools to create, collaborate, and participate. We're simply connecting talent with opportunities.

About
Initially, Planet illogica (Pi) had no intention of being an online resource, but at the prompt of our first alliance partner, the American Film Institute, we began to find ways to translate our unique off-line community into an online platform and when our second partner surfaced, Sony Playstation, and brought us our first video game project for our artists (the blockbuster, Little Big Planet), the whole big picture started coming to light. Check out some of the Pi Involvements to date.

Pi Founder, Tonny Sorenson
Tonny Sorensen, entrepreneur, founded Pi in 2006 as a real world community with the simple idea of creating one place for creative types, brands and social action groups to meet, develop projects, and execute ideas. This grew one person and one group at a time through events, productions, creative promotions and creative networking.

 

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  • Little Big Planet Partner:Playstation
    Pi met the Little Big Planet team in the summer of 2008 at the San Diego Comic Con when they were debuting the now blockbuster title in its Beta form. Pi realized the core concept of the game was very much in-line with the foundation of pi, the Kustom Kulture, and proposed that we bring our artists...
  • Ocean's Tour Partner:Participant Media
    Pi came into the Ocean’s Tour project months after the initial pre-production was underway, and at a time when the clients, Participant Media (Inconvenient Truth, Darfur Now, Syriana, The Soloist) and DisneyNature, were struggling to find an on campus art stunt/installation that would draw students...
  • CCR Brand Partner:California Christiania Republic
    Planet illogica began developing the branding, marketing, and promotional strategy for the launch of California Christiania Republic's Jumpsuit , developed in collaboration with Pi's Tonny Sorensen and Dave Lingwood of MTV’s The Buried Life. Pi talent Ray Kay (music video director for...
  • SWU Partner:SWU
    Pi provided live art during SWU events; Tonny Sorensen and Ken Goldstein were featured as keynote speakers during Sustainability Symposium.
  • Real Life Superhero Project Partner:Peter Tangen
    Planetillogica partnered with Pi’s Peter Tangen (movie photographer for X-Men, Spiderman, Batman, etc) to support his philanthropic Real Life Superheros Project. Pi curated a series of events for Real Life Super Heroes at the 2010 Comic Con in San Diego, tapping pi talent like the Good Listeners to...
  • Manifest Equality Partner:Manifest Equality
    Planetillogica collaborated with Yosi Sargent to produce an art and music festival that transformed a vacant grocery store in Hollywood into the epicenter of the National Equality debate. Manifest Equality tapped several Pi artists to create iconic art to express powerful messages that transcend...
  • Broken Partner:PlayStation
    Pi was challenged with developing the story line, plot points and action items for the upcoming PSP2 title, Broken.
  • ModNation (Little Big Planet Splinter Project) Partner:PlayStation
    Pi was approached by SCEA (Sony Computer Entertainment America) to help create viral video content that would promote the game. Pi proposed getting Pi Residents, Joe Vaux and Raul Guerra, artists that work on Family Guy, to create original characters and cars (it’s a racing game where you create...
  • Suggestivism Partner:Suggestivism, Gelaskins
    Pi provided on-site support for exhibition opening, sponsors including event plus partners/sponsors like Juxtapoz and Gelaskins.
  • inFamous Partner:PlayStation
    Pi was approached by SCEA (Sony Computer Entertainment America) to help create in-game art and a real-world strategy to launch the open-wold shooter, inFamous. The artists selected created in-game art in their own personal style that ranged from billboard to graffiti art. Prior to the release of...