Creative Partner:
Participating Pi Talent:
Dave Lingwood
Born in Victoria, BC on Vancouver Island, Dave Lingwood is a pro break-dancer and one of those guys people just seem to like. His travels have brought him work in African safaris, Trinidadian carnivals, and even an audition for Cirque de Soleil.
Dave's hobbies include public displays of...
Dave Lingwood
Born in Victoria, BC on Vancouver Island, Dave Lingwood is a pro break-dancer and one of those guys people just seem to like. His travels have brought him work in African safaris, Trinidadian carnivals, and even an audition for Cirque de Soleil.
Dave's hobbies include public displays of...
Dave Lingwood
Marketing and Business Creativity
What Pi Did:
Planet illogica began developing the branding, marketing, and promotional strategy for the launch of California Christiania Republic's Jumpsuit , developed in collaboration with Pi's Tonny Sorensen and Dave Lingwood of MTV’s The Buried Life. Pi talent Ray Kay (music video director for Lady GaGa, etc) included the Jumpsuit in his latest music videos for James Blunt and Willow Smith's viral hit "Whip My Hair". YouTube sensation Keenan Cahill got in on the funZ, and has since become part of our creative planet. CCR has set up a charitable fund for Keenan Cahill. The launch of CCR illustrates the power of Planet illogica as an incubator for creative ideas, as well as a platform for launching fresh lifestyle brands and helping good causes. The CCR jumpsuit is one of the fastest rising lifestyle brands, tapping into the convergence of traditional media as well as social media, and has been studied and celebrated at Industry marketing conferences.
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Little Big Planet Partner:Playstation
Pi met the Little Big Planet team in the summer of 2008 at the San Diego Comic Con when they were debuting the now blockbuster title in its Beta form. Pi realized the core concept of the game was very much in-line with the foundation of pi, the Kustom Kulture, and proposed that we bring our artists...
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Ocean's Tour Partner:Participant Media
Pi came into the Ocean’s Tour project months after the initial pre-production was underway, and at a time when the clients, Participant Media (Inconvenient Truth, Darfur Now, Syriana, The Soloist) and DisneyNature, were struggling to find an on campus art stunt/installation that would draw students...
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CCR Brand Partner:California Christiania Republic
Planet illogica began developing the branding, marketing, and promotional strategy for the launch of California Christiania Republic's Jumpsuit , developed in collaboration with Pi's Tonny Sorensen and Dave Lingwood of MTV’s The Buried Life. Pi talent Ray Kay (music video director for...
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Real Life Superhero Project Partner:Peter Tangen
Planetillogica partnered with Pi’s Peter Tangen (movie photographer for X-Men, Spiderman, Batman, etc) to support his philanthropic Real Life Superheros Project. Pi curated a series of events for Real Life Super Heroes at the 2010 Comic Con in San Diego, tapping pi talent like the Good Listeners to...
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Manifest Equality Partner:Manifest Equality
Planetillogica collaborated with Yosi Sargent to produce an art and music festival that transformed a vacant grocery store in Hollywood into the epicenter of the National Equality debate. Manifest Equality tapped several Pi artists to create iconic art to express powerful messages that transcend...
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Broken Partner:PlayStation
Pi was challenged with developing the story line, plot points and action items for the upcoming PSP2 title, Broken.
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ModNation (Little Big Planet Splinter Project) Partner:PlayStation
Pi was approached by SCEA (Sony Computer Entertainment America) to help create viral video content that would promote the game. Pi proposed getting Pi Residents, Joe Vaux and Raul Guerra, artists that work on Family Guy, to create original characters and cars (it’s a racing game where you create...
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Suggestivism Partner:Suggestivism, Gelaskins
Pi provided on-site support for exhibition opening, sponsors including event plus partners/sponsors like Juxtapoz and Gelaskins.
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inFamous Partner:PlayStation
Pi was approached by SCEA (Sony Computer Entertainment America) to help create in-game art and a real-world strategy to launch the open-wold shooter, inFamous. The artists selected created in-game art in their own personal style that ranged from billboard to graffiti art. Prior to the release of...










