CCR Brand

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Participating Pi Talent:
Dave Lingwood
Dave  Lingwood
Born in Victoria, BC on Vancouver Island, Dave Lingwood is a pro break-dancer and one of those guys people just seem to like. His travels have brought him work in African safaris, Trinidadian carnivals, and even an audition for Cirque de Soleil. Dave's hobbies include public displays of...
Dave  Lingwood's picture
Dave Lingwood
Dave  Lingwood
Born in Victoria, BC on Vancouver Island, Dave Lingwood is a pro break-dancer and one of those guys people just seem to like. His travels have brought him work in African safaris, Trinidadian carnivals, and even an audition for Cirque de Soleil. Dave's hobbies include public displays of...
Dave Lingwood
Marketing and Business Creativity
What Pi Did: 
Planet illogica began developing the branding, marketing, and promotional strategy for the launch of California Christiania Republic's Jumpsuit , developed in collaboration with Pi's Tonny Sorensen and Dave Lingwood of MTV’s The Buried Life. Pi talent Ray Kay (music video director for Lady GaGa, etc) included the Jumpsuit in his latest music videos for James Blunt and Willow Smith's viral hit "Whip My Hair". YouTube sensation Keenan Cahill got in on the funZ, and has since become part of our creative planet. CCR has set up a charitable fund for Keenan Cahill. The launch of CCR illustrates the power of Planet illogica as an incubator for creative ideas, as well as a platform for launching fresh lifestyle brands and helping good causes. The CCR jumpsuit is one of the fastest rising lifestyle brands, tapping into the convergence of traditional media as well as social media, and has been studied and celebrated at Industry marketing conferences.